Whether you own a big business or a small one, eCommerce can provide a more gratifying experience for your customers, as well as making it easier for you to bring in new ones.
Smartphones are not just for browsing. Customers now use their phones to make transactions, retrieve data, pay their bills, check their balances, purchase goods and much more. On Black Friday, 2013, more than 40% of eCommerce took place through mobile devices. This trend is expected to grow about 15% this year.
Whether through applications, responsive websites, personalized marketing or faster and enhanced payment methods, organizations today are recognising the need to create a relevant and memorable shopping experience for customers, no matter where they are or what device they are using.
For you to achieve your goals, visitors must first achieve theirs
There are many benefits of eCommerce for both customer and company. Some important benefits for your company are:
- Selling your products and services online allows your organization to expand it’s reach. You can market and sell to customers across the globe at a lower cost than with traditional marketing.
- By ensuring all orders are paid for in advance, your business improves its cash-flow
- eCommerce makes it easier for you to track the sales of your store. Data can be automatically calculated and organized in order for you to find out what products are selling and which are not. This data can help you maximize your profit, making your business more successful.
- You can use analytics systems to track and meassure information and data about your site such as the average value of orders, rate of shopping cart abandonment, and interval or seasonal revenue. You can use these to chart your company’s profit.