A WCMS (Web Content Management System) allows business users, at any level in organizations, to collaboratively create, edit, manage and publish the content on their websites, portals or intranets, with little or no experience in programming using only a browser, while the organization retains control over the functionality and the overall look and feel.
Recently, WCMS has evolved to permit not only the owner or staff of a website to edit content but the visitors of the site as well. Examples include social media websites such as Facebook and LinkedIn, where visitors can personalize their own pages, giving them an interactive experience.
Organizations today need to find innovative ways to communicate and deliver accurate, targeted, interesting and up to date information to existing and prospective clients. To achieve this, they have to effectively manage their web content.
There are many ways to strategically convey your message, and no matter kind of content better suits you organization’s needs, you can enable non-technical users within your company to create and publish engaging content to capture your audience's attention and open new paths of communication with your clients to help you achieve higher customer satisfaction.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read
Examples of web content mechanisms you can use to deliver your message and business information using the extensibility capabilities of iFactum:
- Publication of news
- Press releases and newsletters
- Product catalogues
- Discussion groups
- Case studies
- Customer stories
- Online training courses
- Content via e-mail or fax broadcasts